technology trends
AI-Blockchain vs Tactics - 30% ROI Surge in Technology Trends
AI-driven automation, low-code development, and blockchain-based transparency are the three technology trends reshaping brands and agencies in 2024. By speeding creative turn-around, cutting costs and ensuring auditability, they are redefining how campaigns are built, measured and monetised in the Indian context. According to a Boston Consulting Group survey, 68% of