technology trends
7 AI‑Generated Creatives Slash Cost, 70% ROI-Technology Trends Pulse
A recent Deloitte report shows Indian marketers saved ₹1.2 billion (≈ US$15 million) in 2023 by switching to AI-generated creatives. AI-generated assets now deliver comparable audience interaction while trimming production budgets, prompting brands to re-evaluate creative workflows. In the Indian context, the shift is amplified by rising digital ad